MITTELPUNKT • ZHONGDIAN – Visual Corporate Communication & Branding

German and Chinese customs and values could
not be more different.

Susanne Zippel

“We regard strategic branding as adjusting your brand that is successful on your domestic market to the requirements of the Chinese market. This includes the adaptation of a corporate design and the implementation of a marketing programme. The content of our work must lastingly correspond to the market value of your product or service”.

Seeing messages through the eyes of the recipient

Our key competences include cultural understanding in terms of messages, their perception and various forms of visual presentation.

Based on our extensive experience with Asia, we are able to offer you a wide range of consulting services for multilingual visual communication design. But contacts, logistics support and technical implementation for multilingual corporate and brand presences are also popular services with our customers.

Our focus is not only companies, but in particular design agencies that work for international customers both in the West and in the East and who aim to maintain constantly high quality standards.

Discretion, perfection, consistency. The design team of MITTELPUNKT • ZHONGDIAN is happy to discretely work behind the scenes. Their visual and cultural experience should be reflected in great results for the customer. The expressiveness and clarity of a design or a corporate presence should not be marred by the need for self-promotion.

Chinese and European employees and partners in China and Germany ensure perfect support for our customers that is not dependent on time zones.

International Corporate Business >>

MITTELPUNKT • ZHONGDIAN offers a complete service for all aspects of an international visual business presence. We support you in the adaptation of your corporate design by focussing on the extensive differences of the Chinese culture. Our top priority is to maintain and convey your own corporate identity.

You have successfully taken the first logistics steps on the Chinese market. Now it is time to adjust the many components of your visual corporate communication to the Chinese language, which cannot occur one to one without loss of content. We specifically and practically develop the potential of a multilingual presentation while particularly focussing on your location.

Consulting of branding/corporate design/redesign

  • Naming
  • Logo/Signet
  • Corporate stationery
  • Typefaces
  • PoP

If desired, we carry out the complete design and implementation of your visual corporate communication. We make the necessary additions to your corporate design manual in terms of Chinese typefaces and typographical rules.

Project support for Chinese/German or German/Chinese

You are in the middle of a project and need support.
We can help you with:

  • Print/Powerpoint presentations
  • Trade fair presentations
  • Brochures/Catalogues/Books
  • Event design

Contacts to excellent partners in china

  • Translators
  • Trade fair organisers
  • Print shops
  • Photographers
  • Product designers
  • Programmers/Web hosts

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Design, marketing and branding agencies >>

Your customer has put you in charge of the strategic planning to adjust their corporate design to the Chinese market. Ask for our help if your excellent designers need support in mastering the challenges of a multilingual corporate image.

Make the most of our seminars and workshops and learn more about typography for the Chinese written language.

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Publishing houses and teaching aids >>

So, your publishing programme already has educational material on the Chinese written and spoken language.

We will be happy to support you in the graphic presentation of your teaching aids, as we are experts in creating legible Chinese characters, current fonts and the specific typography aspects.

As a result, you can use your textbooks and teaching aids to act as role models in terms of both content and design and strengthen your strategic position as a leading publishing house when faced with tough international competition.

We will be happy to present you with a comprehensive quotation for seminars and workshops for your employees on the topics of Chinese characters and multilingual typography.

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