MITTELPUNKT • ZHONGDIAN – Visual Corporate Communication & Branding

It is the most dangerous thing to form an opinion about another country or person you don’t know enough about and then to attempt to explain everything based on a presupposed pattern.

Ilja Ehrenburg, Memoires

“The rapid global economic development forces rapid decisions and sustainable solutions for the adjustment of images in corporate identity and design, as well as product branding. How we see and think often clouds our judgement for other things, things that are supposedly foreign to us. But foreign is a matter of opinion”.

Welcome to MITTELPUNKT • ZHONGDIAN

You have spent a lot of time and money forming a visual statement of your values, goals and qualities. Your customers, guests and partners recognise your products and services by their unmistakable image – your corporate design.

But as soon as you enter a market that is not only geographically, but above all culturally and visually foreign to you, your tried and tested communication concept is faced with brand-new questions and challenges. An appropriate translation of your brand messages is vital, but that’s just one side of the story.

Your visual presence on the chinese market >>

  • How is your brand perceived on the Chinese market?
  • Does your visual presence adequately represent your corporate identity? Or is your brand insufficiently defined?
  • How can visual communication open doors for you and create competitive advantages?
  • What do Chinese companies do right on their market?
  • What can western companies learn from this?
  • And: how much time will your customers give you to learn these lessons?

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Our offer: strategic branding >>

MITTELPUNKT • ZHONGDIAN provides consulting services to companies and agencies in China and Germany on multilingual visual communication and target group-oriented presentation of brands and products, with the priority to maintain and convey your own corporate identity. Our experience helps you to more specifically target your corporate design and thus your brand message to your customers’ ways of thinking and viewing things on the growing Chinese market.

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